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  • Fashion Without Harm

    Trusted ethical ratings in the palm of your hand!

    How it works

    Use the Good On You app to

    • Check how a brand rates
    • Discover similar brands that do better
    • Find deals on the best rated brands
    • Send a message to a brand, with a compliment or complaint

    Now you’re doing good when you shop!


    Transparency comes first

    Want to know how your clothes were really made?

    Get access to information for more than 1,200 fashion brands rated on how they treat people, the planet and animals.


    Our Purpose

    Our shopping choices have a huge impact on how businesses treat people, the planet and animals. So we created the Good On You app to make it easy for anyone, anywhere, to shop their values.

    We’re a diverse and passionate team, but we share one purpose: to create a world where people’s shopping choices drive businesses to be sustainable and fair.

    There are millions of people around the world who believe in our vision for a better future. Imagine the real change we can create together.

    Our Story

    Back in 2013 we started talking to people who wanted to buy ‘better’ but didn’t know how. They told us it was too hard to find information about how a brand performed on the issues they care about. So we began building tools to bring this information together in one place in ways that people could easily use.

    First we created a way to rate any brand based on publicly available information including independent certifications and rankings, and credible information published by brands, the media and NGOs.

    Next we learnt that shoppers need more that just a list of which brands are more or less ethical. People need practical options when they shop – like the ability to discover similar brands that match their preferences for style but also do better on the issues they care about.

    In 2015 we launched the Good On You app in Australia. Within 8 days over 10,000 people had downloaded the app, and we knew we had created something that would help many people act on their desire to make a difference when they shop.

    Since March 2017 the free Good On You app is now available globally for iOS and Android.

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